Why Purpose Is the New Tech with Balaji Ganapathy
July 13, 2022
Today, we’re joined by Balaji Ganapathy, Global Head, Chief Social Responsibility Officer, and Head of Workforce Effectiveness at Tata Consultancy Services, to discuss the role of purpose in ESG and what it takes to truly be a purpose-driven company.
Balaji believes that the purpose of a business should rely on building sustainable communities and driving value to its members. Every company should serve a broader societal purpose to build a sustainable business.
To do that, you have to use the purpose as a sense of identity, sustainability as a set of principles to help you bring that purpose to life, and ESG metrics as indicators to understand your short-term and long-term success.
To find out more about Baker Brand Communications, visit our:
Learn more about Balaji:
If you enjoyed this episode then please either:
Doing Sustainability: Exploring ESG & Corporate Brand is handcrafted by our friends over at: fame.so
Previous guests include Alison Taylor of NYU Stern School of Business, Bruce Simpson of McKinsey & Company, Olga Puntus of JPMorgan Chase & Co., Ted Dhillon of FigBytes Inc, Kurt Harrison of Russell Reynolds Associates, and Jacob Atalla of KB Home.
Check out our three most downloaded episodes: